Globo.IQ
2025
Role
Designer
Responsibilities
End-to-end conceptual design for AI-powered travel guidance app, from information architecture through to high-fidelity prototypes
Atelier Internal Workflow Platform
Streamlining fragmented workflows: Enabling data-driven decisions through operational design
AI-powered travel guidance that keeps you travel ready at anytime
Powered by Globo.Intelligence, it delivers up-to-date, personalised insights - no stress, no guesswork, just the right travel information at the right time.
*This is a conceptual project - for now.
(01)
Project Overview
An intelligent travel companion that adapts to individual traveller needs.
Personalised onboarding and contextual information delivery across the entire travel journey.
Project Scope
Self-initiated conceptual project exploring how AI-assisted design can create anticipatory experiences and reduce cognitive load
(02)
Challenge
Despite endless travel information online, travellers struggle to find accurate, relevant guidance when they need it.
This created an opportunity for an intelligent solution that anticipates needs and delivers the right information at the right time.
Information overload across travel stages
Travellers struggle to filter endless online content to find accurate, relevant guidance for their specific trip
Generic travel advice doesn't address individual concerns
First-time travellers compared to experienced backpackers have completely different needs, yet most apps provide one-size-fits-all information
Timing mismatches increases stress and missed opportunities
Travellers often learn irrelevant information too early or discover critical details too late, resulting in anxiety and poor planning
(03)
Design Approach & Key Features
Personalised Onboarding
Understand traveller profile, concerns, experience level, and trip context
Impact
Enables app to deliver relevant information matching individual needs rather than generic advice
Stage-Based Information Delivery
Present right information at right time across planning, pre-arrival, and on-arrival
Impact
Reduces overwhelm by focusing attention on currently relevant information
AI-Powered Insights (Globo.Intelligence)
Provide up-to-date, contextual travel guidance without manual searching
Impact
Anticipates needs, creating an effortless and intuitive experience
(04)
Design Process & Validation
Low-Fidelity Wireframing
Created wireframes to define app structure, core functionality, and user flows before investing in visual design. This iterative process allowed validation of navigation patterns and feature prioritisation.
Information Architecture Testing
Card sorting results informed content categorisation and menu structure, ensuring navigation aligned with users' mental models of travel information organisation.
Atelier Internal Workflow Platform
Streamlining fragmented workflows: Enabling data-driven decisions through operational design