Globo.IQ

2025

Role

Designer

Responsibilities

End-to-end conceptual design for AI-powered travel guidance app, from information architecture through to high-fidelity prototypes

Atelier Internal Workflow Platform

Streamlining fragmented workflows: Enabling data-driven decisions through operational design

AI-powered travel guidance that keeps you travel ready at anytime

Powered by Globo.Intelligence, it delivers up-to-date, personalised insights - no stress, no guesswork, just the right travel information at the right time.

*This is a conceptual project - for now.

(01)
Project Overview

An intelligent travel companion that adapts to individual traveller needs.

Personalised onboarding and contextual information delivery across the entire travel journey.

Project Scope

Self-initiated conceptual project exploring how AI-assisted design can create  anticipatory experiences and reduce cognitive load

(02)
Challenge

Despite endless travel information online, travellers struggle to find accurate, relevant guidance when they need it.

This created an opportunity for an intelligent solution that anticipates needs and delivers the right information at the right time.

Information overload across travel stages

Travellers struggle to filter endless online content to find accurate, relevant guidance for their specific trip

Generic travel advice doesn't address individual concerns

First-time travellers compared to experienced backpackers have completely different needs, yet most apps provide one-size-fits-all information

Timing mismatches increases stress and missed opportunities

Travellers often learn irrelevant information too early or discover critical details too late, resulting in anxiety and poor planning

(03)
Design Approach & Key Features

Personalised Onboarding

Understand traveller profile, concerns, experience level, and trip context

Impact

Enables app to deliver relevant information matching individual needs rather than generic advice

Stage-Based Information Delivery

Present right information at right time across planning, pre-arrival, and on-arrival

Impact

Reduces overwhelm by focusing attention on currently relevant information

AI-Powered Insights (Globo.Intelligence)

Provide up-to-date, contextual travel guidance without manual searching

Impact

Anticipates needs, creating an effortless and intuitive experience

(04)
Design Process & Validation

Low-Fidelity Wireframing

Created wireframes to define app structure, core functionality, and user flows before investing in visual design. This iterative process allowed validation of navigation patterns and feature prioritisation.

Information Architecture Testing

Card sorting results informed content categorisation and menu structure, ensuring navigation aligned with users' mental models of travel information organisation.

Atelier Internal Workflow Platform

Streamlining fragmented workflows: Enabling data-driven decisions through operational design

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jessietsuei8@gmail.comlinkedinsoundcloud

Jessie Tsuei ™

I acknowledge and pay respect to the past, present and emerging traditional custodians of the land on which I work and live, the Gadigal people of the Eora Nation.

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