Globo.IQ — Jessie Tsuei | Product & Digital Designer

Globo.IQ

Globo.IQ* keeps you travel-ready at every stage: planning, pre-arrival, and on-arrival. Get the right insights at the right time, so you can navigate your trip with ease.

Powered by Globo.Intelligence, it delivers up-to-date, personalised insights. No stress, no guesswork—just the right travel info at the right time.

*This is a conceptual project - for now.

Timeline
Ongoing

Industry
Travel

Role
Brand Identity
Product Design

The Challenge

Travel, whether it’s your first trip or your hundredt - comes with its challenges, from planning months ahead through to life on the road. With endless information just a click away, the real struggle is cutting through the noise to find accurate, up-to-date insights.

How might Globo.IQ simplify the journey by delivering the right info at the right time?

A Frictionless Experience

Leveraging existing user research and data, the experience was designed to align with traveller’s needs and challenges. The goal to create an effortless, intuitive user experience - anticipating what travelers need before they even ask.

The core of the app’s functionalities relied on user’s needs and this was enabled by strategically designing the information architecture, content and navigation.

Home

Next Project →