The Chip — Jessie Tsuei | Product & Digital Designer

The Chip

The Chip is a place to tune in, wine and dine. The diner’s experience is of one that is both reminiscent yet elevated. Taking the humble hot chip and pairing it with choones & bevvies to made The Chip an establishment like no other.

The brand identity tunes into vintage brasserie‘s and eateries with it’s dynamic colour palette reflected within the photography and art direction. The custom wordmark has been constructured with a grid of long vertical rectangles, inspired by it’s very own offerings: fries.

Timeline
Personal Project

Industry
Hospitality

Role
Brand Identity
Typography

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