Jessie Tsuei

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The Chip


2023
Brand & Identity Design
Typography

The Chip is a place to tune in, wine and dine. The diner’s experience is of one that is both reminiscent yet elevated. Taking the humble hot chip and pairing it with choones & bevvies to made The Chip an establishment like no other.

The brand identity tunes into vintage brasserie‘s and eateries with it’s dynamic colour palette reflected within the photography and art direction. The custom wordmark has been constructured with a grid of long vertical rectangles, inspired by it’s very own offerings: fries. 


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©2024
jessietsuei8@gmail.comI acknowledge and pay respect to the past, present and emerging traditional custodians of the land on which I work and live, the Gadigal people of the Eora Nation.